Web Design with conversion in mind - knowing your audience
To make money on your website, you're going to need to get someone to do something. Who are those people, what are you going to get them to do, and how are you going to get them to do it are good questions that we like to discuss with you.
We've recently picked up a project where our client has the rights to distribute a product in multiple markets around the world. The product is in demand, innovative, and provides an excellent opportunity for e-commerce and international business.
The first site will be launched in Japan, accepting JCB payment and communicating in Japanese. The web provides the opportunity for international business, although it's success is tied to the sites ability to convert visitors into customers.
The basic concept is to showcase the product, communicate the benefits, build some urgency to why they should buy now, communicate that it is a safe and secure transaction, and that the company behind the product is reputable.
Web design for a foreign language presents some interesting challenges and opportunities.
We look forward to reporting back on a successful launch.
Thank you. Web design is one of our passions.