To be an effective and credible Boise SEO Company, you must understand trust and authority as it pertains to SEO.
SEO - Search Engine Optimization is an evolving industry. Search engines strive to become better at interpreting content as a user, and SEO's strive to become better at communicating content to search engines.
What was previously page rank and meta tags, is now a list of topics and considerations surrounding maximizing the return on SEO investments. A major part of SEO considerations are now Trust and Authority.