Blogs

How to start a business - Nerdy Dragon style

Submitted by jason on Wed, 2011-06-15 10:10

Ok, so this isn't the best way to start/run a business, however we've compiled a list of some of the key factors involved in our success:

  1. Work for an employer that gets a few months behind on payroll, right before you start your company
  2. Open in a city where you don't know many people
  3. Venture into a business that you don't yet have a portfolio in
  4. Select a business with low overhead - and lots of competition

Drupal provides a variety of ways to solve common web challenges

Submitted by jason on Mon, 2011-04-11 22:48

Web designers, developers, copywriters, editors, small business owners, entrepreneurs, students, and professionals who are responsible for developing, organizing, and publishing content on the web love drupal.

A lot of people do, because it's powerful, available for free, has over 7000 modules available to enhance and customize it to most of the work required for an enormous number of web ventures.

It's not a system that handles everything for you.

It's a system that provides you and your web engineers a powerful and flexible toolkit to build applications from.

Boise SEO - How to Write SEO Friendly Blog Posts

Submitted by jason on Thu, 2010-10-14 09:10

Writing an SEO friendly blog post begins with a good plan. Here’s our basic formula:

Keywords + Topic + Creativity

First, we select which keyword/keyphrase we’d like to target. Think of the search terms that users use to find your website. For example, SEO Boise, SEO Companies in Boise, etc. Ideally, we’ll target just a single keyphrase in a post.

SEO Boise - Trust, Authority, and Conversion

Submitted by jason on Thu, 2010-09-23 21:45

To be an effective and credible Boise SEO Company, you must understand trust and authority as it pertains to SEO.

SEO - Search Engine Optimization is an evolving industry. Search engines strive to become better at interpreting content as a user, and SEO's strive to become better at communicating content to search engines.

Boise SEO - The nerd of the link - destination, anchor text, title, and business justification

Submitted by jason on Sat, 2010-09-11 12:20

First Question: "Are you marketing, or are you just promoting?"

Marketing requires research, analysis, innovation, and understanding behind the decisions and actions you make when promoting.

SEO - Search Engine Optimization is often simply used as a promotion exercise; this is the case when proper attention isn't paid to keyword selection.

Marketing question: "How do I get more customers on the web?"
Promotion question: "How do I get more traffic to my website?"

Epic, commerce configuration extraordinaire - showcasing the power of Drupal Commerce

Submitted by jason on Tue, 2012-01-24 09:03

Some e-commerce challenges are more involved than others. Anyone can plug some products into a pre-built shopping cart, although tailoring a cart to your needs is a much more involved proposition.

Shipping, product attributes, configuration rules, constraints, inventory..the list goes on and on.

While working on solving an intricate ordering challenge for a specific industry, we've come across an excellent write-up involving drupal commerce: http://drupal.org/node/1338172

Every web developer should know about this - if content is worth sharing, it's worth sharing how you want it

Submitted by jason on Tue, 2011-12-20 17:00

To get web page details shared on facebook how you want them...being able to choose which image is used, what the title is, the description, even the canonical url...you use the facebook open graph api

https://developers.facebook.com/docs/opengraph/

We've just recently utilized this, and thought it was worth sharing.

Just a bit of theme work, in a content management system (drupal page.tpl.php or html.tpl.php), and each of your pages can be shared more effectively.

We're looking forward to more social integration across the web, and contributing to it.

Thank you.

Bringing it back - a failed #startupweekend venture, with many happy returns on investment

Submitted by jason on Mon, 2011-11-28 15:09

It's been about a year and a half since we pitched and pursued a venture at startup weekend, here in Boise.  Our idea, was a social media content system; enabling people to better utilize social media for promotion.

Image: 

html 5 canvas animation - boise web designers, take note, if you don't know already

Submitted by jason on Sun, 2011-11-27 23:16

the simplest for of html5 js support ckeck:

memberships for entrepreneurial organizations, and access to entrepreneurial resources should be free for early stage companies

Submitted by jason on Thu, 2011-11-24 00:04

Just completed a survey from an entrepreneurial organization, asking about how much I'd pay for office space and access to business advisors and resources. (Thanks @entrep_thinking)

At first, I moved through it quickly, answering the "Do you have an idea?" "...A business plan?"  "Would you use...office space, copier, internet, consultants [marketing, technical,etc]"

Then I got to "How much would you pay?"

I thought...

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