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New submitter jjslash writes "The hard disk drive supply chain was hit hard late last year when a series of floods struck Thailand. The Asian country accounts for about a quarter of the world's hard drive production, but thousands of factories had to close shop for weeks as facilities were under water, in what is considered the world's fourth costliest natural disaster according to World Bank estimates. That's on top of the human cost of over 800 lives. TechSpot has monitored a number of mobile and desktop HDDs to get a better overview of how the situation has developed in the last three months."

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An anonymous reader writes "There is media (but not public?) outcry over the Pasadena, CA police switch from analog radio that can be picked up by scanners to encrypted digital radio that cannot. 'On Friday, Pasadena police Lt. Phlunte Riddle said the department was unsure whether it could accommodate the media with digital scanners. Riddle said the greatest concern remains officer safety. "People who do bank robberies use scanners, and Radio Shack sells these things cheap," Riddle said. "We just had a robbery today on Hill Avenue and Washington Boulevard," Riddle said. "The last thing I want to do is to have the helicopter or the officers set up on the street and the criminals have a scanner and know where our officers are." Just prior to the switch over, city staffers said they would look into granting access to police radio chatter, most likely by loaning media outlets a scanner capable of picking up the secure signal.'"

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Hugh Pickens writes "With Verizon's 4G network covering a good chunk of the country and AT&T gaining ground, more smartphone users have access to the fastest wireless service available. But because 4G coverage isn't truly continuous in many locations, users' batteries are taking a big hit with 4G, as phones spend an lot of battery power trying to hunt down a signal. 'You've got a situation where the phones are sending out their signals searching and searching for a 4G tower, and that eats up your battery,' says Carl Howe, a vice president for research firm Yankee Group. The spottiness of 4G stems at least in part from the measured approach carriers have taken to it, rolling out the service city by city. There are a few tricks 4G users can try to extend battery life such as turning off your 4G connection when you don't need the fastest speeds — when using email, for instance — or using a program such as JuiceDefender to search for apps you may have downloaded that you don't need to run all the time, and erase them."

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DocDyson writes "I'm a dyed-in-the-wool C/C++/Java developer with over 20 years of experience. I'm making a good living and having fun doing back-end Java work right now, but I strongly believe in being a generalist, so I'm finally trying to learn the HTML5/CSS3/JavaScript future of the Web. However, I find JavaScript's weak typing and dynamic nature difficult to adapt to because I'm so used to strongly-typed, compiled languages with lots of compile-time error-checking and help from the IDE. Does anyone out there who has made this transition have any tips in terms of the best tools and libraries to use to make JavaScript more palatable to us old-school developers?"

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MojoKid writes "Historically, console add-ons that boosted the performance of the primary unit haven't done well. Any attempt to upgrade a system's core performance risks bifurcating the user base and increases work developers must do to ensure that a game runs smoothly on both original and upgraded systems. The other reason is that a number of games rely on very specific hardware characteristics to ensure proper operation. In a PC, swapping a CPU with 256K of L2 for a chip with 512K of L2 is a non-issue assuming proper platform support. Existing software will automatically take advantage of the additional cache. The Xbox 360, on the other hand, allows programmers to lock specific cache blocks and use them for storing data from particular threads. In that case, expanding the amount of L2 cache risks breaking previous games because it changes the range of available cache addresses. The other side of the upgrade argument is that the Xbox 360 has been upgraded more effectively than any previous console; current high-end versions ship with more than 10x the storage of the original, as well as support for HDMI and integrated WiFi. It would also forestall the decline in comparative image quality between console and PC platforms."

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New submitter brennanw writes "Anyone who was active on mp3.com during the late 90s/early 2000's will find Amazon.com's KDP Select awfully familiar: authors who make their works exclusive to Amazon compete for a pool of money. Any time someone 'borrows' one of their books, they get a cut of a monthly sum (700K in January, 600K for February) based on how many of their books were checked out vs. how many other author's books were checked out. This is almost identical to the 'Payback for Playback' service MP3.com provided musicians a little over a decade ago. Payback for Playback effectively destroyed the original MP3.com artist community, and I don't think KDP Select is going to be much different for the self-publishing community that is growing on Amazon."

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ananyo writes "Today the two main experiments at the Large Hadron Collider, the world's most powerful particle accelerator, submitted the results of their latest analyses. The new papers (here here and here) boost the case for December's announcement of a possible Higgs signal. Physicists working on the In the case of the Compact Muon Solenoid experiment, have been able to look at another possible kind of Higgs decay, and that allows them to boost their Higgs signal from 2.5 sigma to 3.1 sigma. Taken together with data from the other detector, ATLAS, Higgs' overall signal now unofficially stands at about 4.3 sigma."

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MrSeb writes "There are around 100 billion neurons in a human brain, forming up to 100 trillion synaptic interconnections. Neuroscientists believe that these synapses are the key to almost every one of your unique, identifiable features: Memories, mental disorders, and even your personality are encoded in the wiring of your brain. Understandably, neuroscientists really want to investigate these neurons and synapses to work out how they play such a vital role in our human makeup. Unfortunately, these 100 trillion connections are crammed into a two-pound bag of soggy flesh, making analysis rather hard. Starting small and working its way up, MIT today launched Eyewire, a crowdsourced 'game' that tasks users with wiring up the neurons in a mouse's retina. A future stage of the game will get users to find the synapses, too."

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Brad Lucier writes "The Saylor Foundation has a vision: Free and open materials for a complete undergraduate university education. To that end, they've announced the first winners in their Open Textbook Challenge: Four textbooks were relicensed under a Creative Commons Attribution 3.0 (CC-BY 3.0) Unported license, the most open of the CC licenses, and in return the authors were awarded a prize of $20,000 for each book. See the blog entries and the accompanying press releases for details. The second wave of submissions will be accepted until May 31, 2012."

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An anonymous reader writes "If we break a bone it can take weeks or even month to heal depending on the type and severity of the break. In some extreme cases the complexity of the fracture can make it impossible to heal properly. Researchers at the University of Georgia Regenerative Bioscience Center have come up with a new solution for healing broken bones that cuts recovery time to days. It relies on the use of stem cells that contain a bone generating protein. These cells are injected in gel form directly into the area of the broken bone, where they quickly get to work forming new bone. The end result is very rapid recovery, possibly sidestepping the muscle atrophy that can come with long bone healing times. The gel has been proven to work on animals as big as a sheep and has funding from the DoD. Lets hope it is proven to work on humans in the coming years."

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redletterdave writes "Proview Technology, which currently uses the 'iPad' name on several of its products including computer monitors, stands to win up to $1.6 billion and an apology from Apple for allegedly infringing upon Proview's trademarked name to use on its bestselling tablet. Proview International, which owns subsidiaries Proview Technology in Shenzhen and Proview Electronics in Taiwan, originally registered the name 'iPad' in Taiwan in 2000 and mainland China in 2001. Proview eventually sued Apple in 2011, and even though the Cupertino-based company retaliated with a counter-suit of its own, Apple lost the case in local Chinese courts. Depending on the court's findings, Apple could be fined anywhere from $38 million to the $1.6 billion that Proview is seeking. In addition to the money, Proview also wants Apple to apologize. 'We have prepared well for a long-term legal battle,' said one of Proview's lawyers."

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Posted by JoannaLord

It happened friends. After years of Rand exposing me to the many benefits of inbound marketing I am ready to admit it...{big gulp}...today's marketer needs to be doing more than paid marketing. In fact, I'd go as far as to say, if you are only doing paid marketing you are failing yourself and your company. THERE I SAID IT. I feel better. Way better actually.

Because it's true. Things have changed. There is no longer two main players in the game (SEO and PPC). Search marketing itself has evolved. We've covered a great deal of this here on the blog so I won't go into it too much. If you need a reminder, I urge you to go check out Rand's posts where he outlines The New Era of Inbound Marketing, and outlines how quickly it is growing. As marketers, we saw the shift coming, and now we are feeling it in our every day gigs. Our roles are expanding as traditional SEO itself expands. There is so much happening all around us. Who is freaking out? Yeah me too.

 

The real question you may be asking yourself is, "why is this paid marketing lady talking about inbound marketing?" Good question. The other day I was running through my to-do list and I couldn't help but notice how not-focused it was on paid marketing. In fact, most of my day was spent brainstorming with others on how to better share data, repurpose existing assets, and collaborate. While Justin and I manage paid marketing here at Moz, more and more of our time is spent on learning and leveraging our inbound efforts more effectively.

I thought I'd run through some ways that I'm leaning on our inbound marketing efforts to both reduce Moz's costs and capture more leads. Did you all know you could get leads for free? Yeah, crazypants I know. Anyway, here are the top ten ways I've leveraged inbound as a paid marketer here at Moz;

#10: Share Persona Outlines
You know who is really good at researching a target audience? Content writers. Recently, Michael King actually did a killer webinar on understanding your target audience and using social media tools to help define your best audience. It covers this concept really well. The idea is there are so many excellent demographic tools available to us now that these social networks want us to buy ads on them. We can look at audience sizes, location, categories, etc. All of this information has been helping organic marketers write targeted content for years. Paid marketers should be leaning on this data. What have they discovered that could help me better target high-value leads?  Outline your target audience and extracting personas can be really challenging, but the more teams connect on this the better all our marketing efforts are targeted.

#9: Leverage Landing Pages
Design resources are hard to come by. Here at Moz we have Derric and Ramil basically sleeping in the office and we still have a backlog of projects that need their creative brains. Ask any paid marketer what is the bottleneck and often you will hear design resources pop up. So what can we do? Use landing pages that our inbound marketers have already queued up for us! Brilliant! Often times these pages are beautifully designed, and laced with excellent engagement opportunities. These are mandatory in a solid inbound marketing page and they are requirements of a successful paid search lander...coincidence? I think not. 

#8: Exchange Conversion Reports
Oh conversion data, how sweet you are. I think most paid marketers are looking at the SEO data at their company. At least I hope they are! Beyond that though, there is more data you should be looking at. Here at Moz, we are a little data crazy. Jen, our Community Wrangler, puts together amazing metrics on our social activities every week. I have found that by mining her weekly data summaries I can see what content has gone hot and where. I can see where we are increasing brand awareness and what type of people are taking to the Moz brand. From there I can better allocate our budget to supplement these efforts. 

#7: Collaborate on Keyword Research
So this one is one of those things we keep saying we are going to do, but rarely does it actually happen. I am always amazed by the keyword research process. First off, it's really time consuming. Secondly, it's not effective as a one-time step, it really needs to be done in an ongoing basis. Yet despite all this, both paid teams and organic teams have been doing separate keyword research for years. Ick. Yuck.

An awesome benefit to doing inbound marketing is the speed in which we can detect if something resonates. Where as before I might have used paid search budget to test an adjective or product description, I can now push out a targeted piece of content and see how the audience responds. It's immediate data collection and its statistically valid. I can't get over the power of the social graph when it comes to crowdsourcing reactions to certain keywords. This is the new keyword research in my opinion. We must combine our traditional keyword tools with audience response across these inbound channels. 

#6: Repurpose Content
This one is pretty obvious, yet, so easy to skip over. I am guilty of this too often myself. Paid marketers need to be driving traffic to past inbound marketing wins. For example, about a year and a half ago we updated the Beginners Guide to SEO. This has gone on to be downloaded close to a million times, translated into other languages, and continues to be an excellent traffic driver. Guess how much of my paid marketing budget goes to driving traffic to this excellent piece of content? Yup you guessed it...none.

In the past, my argument was "it didn't drive enough free trial signups to show ROI." What I've realized over the past few months is I need to go deeper into what "conversion" means. What does acquisition mean? What does growth mean? My paid marketing efforts should be wrapped around these already successful content pieces. Repurposing hot viral content through paid marketing channels is a great example of how we can accomplish cross-channel marketing. Isn't it pretty when we all get along? Who wants to hug? Bueller?

#5: Share Customer Feedback
Customer feedback is gold, pure gold. Inbound marketing is about being found online through a variety of activities -- content publishing, social engagement, etc. A huge benefit of these conversations and interactions is the wealth of feedback you can receive from the community you have created. Often here at Moz, we will ask our community team to help us understand what our customers really love about our PRO service. We can hear right from them what keeps them happy, and what we can do better. This helps drive our marketing messages and our product roadmaps. Sharing the customer feedback and voice is so important, and the value found in sharing that across multiple teams in the organization is huge.

#4: Planning for Resources
Over the past few years we have seen the expectations of an online marketer change. We have more on our plates, more tools to log into, more reports to pull, more content to write, and so on and so forth. Inevitably these demands require more resources and more talent on any given project. I have found that by asking the organic marketers and community marketers here at the company what they are working on, I can better plan for my paid projects. If we are contracting a copyeditor for a content piece, I can slip in a request to revisit some ad copy headlines in the same contract. I can also repurpose design resources for banners, and landers. By knowing what your inbound team is working on, all of us can push out more faster. This is a huge benefit to connecting the to teams in both goals and resource planning.

#3: Fuel the Fire
I am a big fan of the halo effect as it applies to marketing. The halo effect, for those that might not know, is when customers show a bias to a product or brand based on some favorable or pleasant experience they have had previously. The beauty of it as it applies to today's marketing efforts is there are so many opportunities for a brand impression, and most of which are free.

A positive conversation a brand representative has with a user on a Facebook page may be enough to persuade a user to click a retargeting banner when faced with the brand's logo. Those two combined may build enough trust to persuade them to take a free trial. I call this "fueling the fire." While paid marketing may be measured on a CPA basis, there is a lot that happens prior to an action that influences the likelihood of a conversion. Inbound marketing offers mutiple opportunities to positively bias a potential customer. The goodwill a customer has in a brand often has very little to do with push marketing efforts, but has everything to do with these more organic experiences.

#2: Prequalify a Message
At the heart of it, marketers are story tellers. We love to persuade. As a paid marketer I spend most of my time coming up with ways to message my audience. Sometimes it's a new audience and sometimes it's my current audience, but either way I need to constantly be testing new ways to capture their attention. Prequalifying a message can be time consuming and can cost a lot of money depending on how I test it.

In the past I may have run a banner campaign on a relevant blog post and looked at metrics like CTR and CR. I may have also thrown money at a focus group (and whoa those can cost a lot) to see how people responded to a story we had crafted. These days I can use the power of social to test messages in record time. I can put together a presentation or a white paper and see how many times it gets shared, viewed, and downloaded. By counting these "social votes" I go beyond just clicks as a means of pre-qualification. It's a really great way for me to collect good data fast.

#1: Strengthen the Brand's Story
While the other nine ideas are great, this is my favorite. Nothing is more powerful than a consistent marketing message. Over the years I've worked to connect retargeting banners, paid search ads, landers, affiliate banners, and social advertising to send a strong and cohesive message. You know what stinks about that? All of those cost me money...which is no fun. Keeping money is fun. Spending all your money...not fun.

For promotions or time sensitive messages, if I really wanted to see an impact, I had to have serious budgets. There has to be a better way. Aligning some of these paid efforts with some inbound efforts makes for an even more compelling story for half the cost. As you push out new things and try to create buzz, you need to be asking yourself, "Is this the best use of my time and money?" I think as a paid marketer we can often forget to take that pause. We rest on the channels we know well but we need to push for more.

In Conclusion

Rand was right. In fact, all of my SEO friends were right. While paid marketing has a role to play in all of this, the direction the web has taken demands more from us marketers. While I am not sold that inbound marketing is all any marketer needs, I do believe there is a synergy between the two that can be very powerful. If we share resources, connect data, and collaborate rather than compete I think both teams win. I'm super excited about what this means for the future of paid search marketing. If you do paid and you aren't connecting with your organic marketing and social teams, you really are making your job harder than it needs to be. 

I'd love to hear from you guys if there are other ways you have seen the teams connect and work more effectively together. Where do you see this all going as social marketing and content marketing continue to take more of our time as marketers? Where does paid fit into this? 
 

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An anonymous reader writes "Today Google announced the availability of a beta version of its Chrome browser for Android. Unfortunately, it's limited to Android 4.0 (Ice Cream Sandwich) devices. Google is trying to keep Chrome fast and easy to use, and part of that involved redesigning tabs so they work more naturally with touchscreens. 'You can flip or swipe between an unlimited number of tabs using intuitive gestures, as if you're holding a deck of cards in the palm of your hands, each one a new window to the web.' They've also including synchronization functionality that allows you to move from desktop browsing to phone or tablet browsing and pick up right where you left off."

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An anonymous reader writes "The 20th International Obfuscated C Code Contest ended on February 5th, 2012, and the list of winners has been announced. According to the page, the source code for all the winning entries 'has not been released yet.' It will be available alongside code from previous years 'in late-February to mid-March.'"

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astroengine writes "So it turns out U.S. radars weren't to blame for the unfortunate demise of Russia's Phobos-Grunt Mars sample return mission — it was a computer programming error that doomed the probe, a government board investigating the accident has determined." According to the Planetary Society Blog's unofficial translation and paraphrasing of the incident report, "The spacecraft computer failed when two of the chips in the electronics suffered radiation damage. (The Russians say that radiation damage is the most likely cause, but the spacecraft was still in low Earth orbit beneath the radiation belts.) Whatever triggered the chip failure, the ultimate cause was the use of non-space-qualified electronic components. When the chips failed, the on-board computer program crashed."

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An anonymous reader writes with this quote from an article at TechCrunch: "Honeywell filed a multi-patent infringement lawsuit against Nest Labs and Best Buy yesterday. The suit alleges that Nest Labs is infringing on seven Honeywell patents. Honeywell is not seeking licensing fees. The consumer electronic conglomerate wants Nest Labs to cease using the technology and is actually looking to collect damages caused by the infringement. Damages? Bull****. This is about killing the competition."

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New submitter Morganth writes "According to New Scientist, researchers at DARPA are investing efforts in transcranial direct current stimulation (tDCS) machines to cut the time it takes to train snipers. From the article: 'a 2-milliamp current will run through the part of the brain associated with object recognition — an important skill when visually combing a scene for assailants.' The story also gives a nice explanation on the psychology of 'flow' — the state that experts tend to enter (e.g. programmers, tennis players, pianists) when focusing on their work." We covered similar research done on mice to improve their memory in September.

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Bennett Haselton is back with a thought provoking essay about not just an incident of Internet censorship on an American university campus, but a proposed method of propagating news, so that relevant stories aren't buried as easily by chance or time. Bennett writes: "The real scandal in the story of Arizona State University blocking students' access to the Change.org website, is not just that it happened, but that the block persisted for two months without being mentioned in the media. As a card-carrying member of the 'outrage grapevine,' I surely think we need a way to respond faster." Read on for the rest.

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An anonymous reader writes "The Nouveau driver project that's been writing an open-source NVIDIA graphics driver via reverse-engineering has moved forward in their support. The Nouveau driver now has OpenCL acceleration support to do GPGPU computing on the open-source community driver for several generations of GeForce GPUs."

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CelticWhisper writes "H.R. 3674, the Promoting and Enhancing Cybersecurity and Information Sharing Effectiveness Act (PRECISE Act), would allow the U.S. Department of Homeland Security to require improved security practices from those businesses managing systems whose disruption could prove detrimental to critical life-sustaining or national-security initiatives." As the article points out, this is just "one of 30 or so such bills currently percolating on the Hill."

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